An active lifestyle for the whole family
Active Summer: Hiking, Sailing, and Trail Running for All Levels
Summer is in full swing - the season that invites us out of our daily routines and into bright nights, fresh air, and nature experiences. Now is the time when we truly feel the freedom of being outdoors - whether on mountain trails, along the coast, in the forest, or on the sea. The outdoor lifestyle thrives in sync with summer, and more and more people seek out nature to unwind, challenge themselves, and experience its diversity.
Our brands aim to inspire you to embrace the season and all it has to offer. They have everything you need to make this summer's adventures even better. Whether you're an experienced outdoor enthusiast or just curious about getting started, here you'll find tips and inspiration for a summer full of movement, mastery, and nature experiences.
An active lifestyle for the whole family
Summer offers a unique opportunity to be more active. Long bright days, vacation time, and warmer weather make it easier to get outside, whether for a leisurely walk in the neighborhood, a day on the water, or play and activity with children. To fully enjoy summer, it's important to have clothes that withstand weather and wind, and provide freedom of movement in all situations.
This has been the core of Didriksons, which has always integrated the sea and coastal life into its identity. Didriksons has never focused on a specific sport but on everyday activity and outdoor movement - regardless of weather. A prime example is their rainwear in Galon® - a 100% waterproof material with welded seams that prevent even the smallest water droplets from penetrating. Modern Galon® jackets are both soft and functional, suitable for everyday use in the city, rainy day play, or boat trips.
For children who grow faster than you can tie shoelaces, Didriksons has developed smart garments with the Extend Size function. By undoing the red seams, both legs and sleeves can be extended by one size - a simple, sustainable solution that extends the life of clothes and saves both the environment and your wallet.
Wool - a summer garment you won't want to be without
Wool is often associated with cold winter days, but the truth is that wool - especially merino wool - is just as relevant in summer. When you're active in warm weather, your body needs help regulating temperature, and that's where wool truly shines. Merino wool has a unique ability to insulate against both heat and cold, while its fibers breathe and wick heat and moisture away from the skin. The result is comfortable temperature regulation - whether you're sweating uphill on a hike, sailing in blazing sun, or perspiring lightly while carrying children and a picnic basket to the nearest swimming spot.
Devold, rooted in Norwegian wool tradition, offers a range of lightweight, breathable wool garments perfect for summer use. Beyond temperature regulation, merino wool also provides natural UV protection, making it especially valuable on long days in the sun. And perhaps even more practical on holiday: wool's built-in ability to resist odors. Lanolin in wool fibers inhibits bacterial growth, keeping clothes fresh for several days - perfect when you want to pack light or the washing machine is far away.
Mountains, trails, and freedom of movement
Nothing compares to the feeling of freedom when you lace up your shoes and set off on a hike - whether you're walking up a mountain ridge at sunrise, following forest trails with family and friends, or challenging yourself in rugged terrain with your running shoes on. Norway offers endless opportunities for both leisurely hikes and more demanding routes, and often the most important gear is what you wear. Clothes that breathe, provide freedom of movement, and withstand unpredictable weather make all the difference.
Tufte Wear combines comfort, functionality, and sustainability in garments designed for enthusiastic Norwegian hikers. Their Willow Softshell Shorts offer maximum flexibility with their soft and water-repellent material - perfect for everything from peak tours to hammock lounging in the evening sun. If you prefer a more relaxed look without sacrificing function, Hazel Leisure Shorts are a comfortable and environmentally friendly choice made from organic cotton. And for changing weather and varying pace, Hawk Shirt is a technical and lightweight flannel shirt that works equally well for hikes in the woods or post-adventure outings.
For those who want to move fast and light at altitude, Haglöfs L.I.M Series is an obvious choice. The series is designed to provide maximum performance with minimal weight - ideal for both light backpacking and high-intensity trail running. The latest collection, L.I.M Intense Trail, is tailored for intense mountain hikes and running in rugged terrain, where every gram counts. The philosophy is simple: lighter gear means more enjoyment from the experience.
Whether you walk, run, or stroll - the mountains await. And with the right clothing, the journey there is as rewarding as the view from the top.
Set Sail This Summer
For many, sailing epitomizes the Norwegian summer - wind in your hair, sun glinting on the water's surface, and the feeling of freedom from everyday routines. But with freedom comes the unpredictability of nature. Conditions change rapidly at sea, making proper clothing crucial for both comfort and safety.
Helly Hansen has been a pioneer in sailing gear for over 140 years, understanding that there's no one-size-fits-all solution. Sailing involves everything from tranquil moments on deck to fast maneuvers and physical work. That's why they base their system on three layers: a technical base layer that breathes and wicks moisture, an insulating mid-layer that provides warmth without trapping moisture, and a protective outer layer that shields against sea spray, wind, and rain. This layering system makes it easy to adapt to changing weather and activity levels - whether you're in a regatta or enjoying a leisurely day trip along the coast.
Another golden rule at sea is simple: always wear a life jacket - regardless of experience or swimming ability. It's not about fearlessness but preparedness.
Helly Hansen's sailing collections are developed in close collaboration with professional sailors and rescue teams, designed to withstand everything from demanding ocean crossings to relaxed trips on the fjord. With details like high collars, fleece-lined pockets, and windproof materials, their garments provide both protection and mobility - exactly what you need to fully enjoy life at sea.
So before you set sail this summer: check the weather forecast, dress smartly - and enjoy the freedom where the horizon is the only limit.
Ready for Summer's Small and Big Adventures?
Whether your summer includes mountain hikes, beach days, sailing trips, or just leisurely evening walks in the neighborhood, the right gear is half the fun. At Oslo Fashion Outlet, you'll find everything you need for adults and children - from technical outdoor wear and wool for everyday and vacation, to functional clothing for play, running, and lazy days. With a wide selection of brand stores gathered in one place, it's easy to prepare for an active and memorable summer - no matter what adventures await.
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