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Sportswear and outerwear from Kari Traa, Johaug, Bula and Dæhlie.

2 tjejer med underställ från Kari Traa
Kari Traa, Johaug, Bula & Dæhlie

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Kari Traa, Johaug, Bula & Dæhlie

Kari Traa, Johaug, Bula & Dæhlie

Kari Traa

In 2002, Kari Traa had just won an Olympic gold medal in Salt Lake City, cementing her position as a world class freestyle skier. But she couldn't find world class sportswear made for women. Sportswear simply wasn't made with the female body, or mind, in mind. And Kari wasn't having it. What started out as one woman's passion for creating a good-looking, great-fitting female sportswear, has evolved into the fastest growing female sportswear brand in Europe. All these years later, our mission remains the same; to empower women everywhere to be confident and unapologetically themselves, no matter where their adventures take them. And of course - it's all made For Her. By Her.

Johaug

The Johaug brand is based on the successful athlete Therese Johaug. In addition to being one of the world's best winter athletes, Therese has always had a great passion for training clothes and fashion. In 2012, she launched her own glove collection, and in 2015 she expanded the success with a year-round training and leisure collection. Johaug covers the need for training and leisure throughout the year through the categories; training, super and wool underwear, jackets, active wear and accessories. 

Bula

Bula is about enjoying the experience and living the good life. Bula's renowned selection ensures that everyone can find a great Bula product that fits in size and taste. Remember that Bula is about enjoying the experience and living the good life. Hang out with family and friends, smile and relax. Have fun, travel and above all don't take things too seriously. Life is short, so live it to the fullest and don't look back. We have lived the good life since 1983, and we will continue to do so. Join the journey!

Dæhlie Sportswear

In pursuit of Perfection. Dæhlie develops technical apparel for runners and skiers who demand more. Every garment is designed with purpose: lightweight, precise, and built to perform in changing conditions. From training to competition, from start to finish, Dæhlie creates products that take you farther, faster — helping you maximize your potential.

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Kari Traa fleece och jacquard underställ
Kari Traa lightweight jackor dam
Kari Traa rosa underställ
Dæhli Mobility herre
Dæhli Power dame
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Therese Johaug träningsset med tights
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At Kari Traa you can also find

Johaug, Dæhlie Sportswear & Bula

Johaug

Johaug covers the need for training and leisure throughout the year through the categories; training, super and wool underwear, jackets, active wear and accessories. Therese herself takes part in the entire process; everything from discussing sketches, colours, fit and functionality. This is to be able to put their stamp of quality on the final product. Our collection is inspired by Therese's unique duality as performer and person, where raw willpower meets sophisticated femininity. The collection is defined by a Scandinavian touch, where functionality and lifestyle harmonize through innovative materials, pure feminine cuts, and thoughtful sporty details that women appreciate.

Dæhlie Sportswear

Since 1996, Dæhlie has been developing high-performance apparel for running and cross-country skiing. Built on insights from elite athletes and tested in demanding conditions, we combine functional materials, innovative technology, and Scandinavian design. For nearly three decades, we’ve delivered products that enable you to train harder, compete stronger, and constantly push your limits.

Rooted in ski heritage and driven by ambition, Dæhlie’s mission remains the same: to develop apparel for those who chase perfection — from start to finish.

Bula

While vacationing in Fiji, two ski bums were inspired by the island's carefree spirit and greeting. The brand was established to represent their fun and unique lifestyle. "Bula bula" is a Fijian greeting that stands for "good life, health, and happiness" values that remain at the heart of the Bula brand. Over the past 30 years, Bula has grown into an international leader in winter headwear. Our initial hats and beanies have expanded to include base layers, gloves, socks, and sweaters.

Therese Johaug träningskläder
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Dæhli Power herre
Therese Johaug quiltad jacka

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